RANDY GREENBERG - Biography

photo of Randy Greenberg Randy Greenberg is considered one of the best strategic and creative marketing and distribution minds in the global entertainment industry today. Over the past 19 years, Greenberg has been involved in the greenlighting, and marketing and distribution of more than 200 films and his campaigns have produced over $5 billion in theatrical revenues alone. He is known for his creative campaigns and in utilizing every single aspect of a company or promotional partner in order to obtain the overall marketing and distribution objectives. Greenberg is well-known for bringing U.S.-type campaign strategy to a reluctant international marketplace. He has broken the molds in several marketing avenues and has motivated U.S.-centric media organizations to relinquish their authoritarian grasp on exclusive audio-visual material, allowing it to be used internationally day-and-date.

In January of 2005, Greenberg started The Greenberg Group, a global entertainment marketing and distribution consultancy for Hollywood's "A" list of actors, actresses, directors and producers. Greenberg has put together several film fund structures for various clients and has advised various producers on their acquisition and development of IP and strategized worldwide marketing/distribution and advised on distribution deal structure. In addition, Greenberg is well versed in pre-production and production marketing on independent films. After researching the growing brand marketing trends in the overall entertainment industry, Greenberg observed a startling fact - that no "gross player" had a marketing/distribution professional working for them to enhance their overall marketing opportunity or revenue stream. The Greenberg Group has clients ranging from world-renowned star actors to award-winning writer-directors to a multi-faceted production company and a global comic character-based media company for which Greenberg has created several new license-able distribution brand vehicles to enhance creator revenue.

Prior to starting The Greenberg Group, Randy was the Head of/Senior Vice President, International Theatrical Distribution and Marketing for Universal Pictures from April 2001 to April 2004, giving him responsibilities over international theatrical greenlight and acquisitions plus international marketing and distribution including creative, media, publicity, promotions, new media, research, prints, duplication, dubbing and subtitling. He coordinated the execution of these campaigns on a day-to-day basis with United International Pictures (UIP), the joint venture marketing and distribution arm for Universal Pictures and Paramount Pictures, and served on the UIP board of directors.

During his tenure at Universal, Randy strategized and spear-headed the international theatrical division to over $2.7 Billion at the international box office — $1 billion at the international box office in 2001 (only the 2nd time Universal had reached the $1B milestone and Universal's 2nd biggest international box office total ever). And in 2003, Greenberg's division produced six (6) $100M+ international releases (breaking a company record and tying an industry record) and produced Universal's 3rd biggest international box office total ever ($931+M).

Greenberg was involved with the record-breaking overseas releases of such films as The Mummy Returns ($233+ million), Jurassic Park III ($187+ million), American Pie 2 ($120+ million), The Fast and the Furious ($63+ million), The Bourne Identity ($97+ million), Red Dragon ($120+ million), 8 Mile ($125+ million), The Hulk ($110+ million), 2Fast 2Furious ($107+ million), American Pie: The Wedding ($125+ million), and Intolerable Cruelty ($88+ million), and

While an executive at Universal, Greenberg initiated the integrated relationships between Universal's various international divisions — previously something the company had not done. Greenberg's strategic alliances with these divisions produced results including:

Also, Greenberg spearheaded increased coordination in all areas with the U.S. theatrical marketing and distribution department (again previously something the company had not done) which provided many industry firsts including In addition, Greenberg utilized his experience and interest in new technology to jump-start Universal's international theatrical marketing presence on-line. Greenberg started the use of online tool boxes that could be tailored to each specific territory utilizing currently available marketing and publicity materials. This created individual territory film websites and partnership promotional website add-ons. Greenberg also forged closer working relationships with MSN, AOL and Yahoo internationally, creating many international marketing film partnerships and territorial exclusives. With the closer working relationships forged through the international TV group, Greenberg utilized each territory's best network and their interactive/website to expand the online theatrical marketing presence via on-air and off-air promotions and web promotions utilizing exclusive and/or the above mentioned materials. Greenberg also fostered territorial websites for UIP to have greater communication directly with the consumer - creating individual territory databases. Internally, Greenberg initiated an online-real-time marketing communication software for greater flexibility and supervision of the marketing process across 24-time-zones and 50+ countries.

Prior to Universal, Greenberg served as Vice President, Sales and Marketing for a now-defunct online independent entertainment company, Always Independent Films (Alwaysi.com). During his short 10-month tenure at the company, Greenberg created and implemented all marketing and sales strategies which led to the sales of approximately 20 feature and short films from various independent filmmakers to various cable, TV and international sales agencies including Showtime, IFC, Sundance, Mainline Releasing and Porchlight Entertainment.

From 1995 to 2000, Greenberg served for five years as Vice President, International Theatrical Marketing for Metro-Goldwyn-Mayer (MGM), where he worked on and strategized international marketing campaigns for such films as The World Is Not Enough, The Thomas Crown Affair, Stigmata, Tomorrow Never Dies, Ulee's Gold, The Birdcage, GoldenEye, Get Shorty and Rob Roy.

Before joining MGM, he worked as a senior account executive/publicist in the Los Angeles office of Dennis Davidson Associates (DDA) for 6 years, handling international publicity for such clients as Carolco, Cinergi, Miramax, Polygram, 20th Century Fox, Morgan Creek and Village Roadshow and working on such films as StarGate, Mr. Holland's Opus, Pulp Fiction, Reservoir Dogs, Terminator 2: Judgment Day, Basic Instinct, Cliffhanger, The Last of the Mohicans, Robin Hood: Prince of Thieves, Total Recall, and Field of Dreams.

Greenberg began his career in October 1988 working for Edwards Cinemas as the assistant manager of the Woodbridge Theatre in Irvine, California, after receiving his Bachelor's degree in Marketing and Finance in June 1988 from the University of Denver.

Greenberg has also worked for the Hyatt Corporation and the Marriott Corportation as well as Mail Marketing, a midwestern direct-market advertising agency.

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