RANDY GREENBERG - Biography

Randy Greenberg is considered one of the best strategic and creative marketing and distribution minds in the global entertainment industry today. Over the past 22 years, Greenberg has been involved in the greenlighting, and marketing and distribution of more than 200 films and his campaigns have produced over $5 billion in theatrical revenues alone. Greenberg is well-known for bringing U.S.-type campaign strategy to a reluctant international marketplace. He has broken the molds in several marketing avenues and has motivated U.S.-centric media organizations to relinquish their authoritarian grasp on exclusive audio-visual material, allowing it to be used internationally day-and-date.

In January of 2005, Greenberg started The Greenberg Group, a global entertainment branding, marketing and distribution consultancy for Hollywood's "A" list of actors, actresses, directors, producers and financiers. As a transactional Executive Producer, Greenberg negotiates rights deals, financing deals, talent deals, production deals and international sales agent deals. In addition, he strategizes and coordinates worldwide pre-production, production and release marketing and distribution campaigns on films for his clients. The Greenberg Group has clients ranging from world-renowned star actors to award-winning writer-directors to multi-faceted production companies and a global comic book character-based media company.

As an executive producer, Greenberg has put together the $20 million independently financed film, "Dead of Night", which is being produced by Platinum Studios, Hyde Park Entertainment and "Valkyrie", "Constantin" and "Superman Returns" producer Gil Adler. The film shot in New Orleans, Louisiana in the first half of 2009 and is currently in post-production through the 1st Qtr of 2010. Greenberg is also executive producing "Atlantis Rising" at Dreamworks with Len Wiseman attached to direct with Kurtzman/Orci and Platinum Studios producing; "The Witchblade" with Battlestar Galactica's Michael Rymer attached to direct with Arclight Films, Platinum Studios and Top Cow Productions and "Aphrodite IX" with Threshold Entertainment, Platinum Studios and Top Cow Productions; "The Weapon" with producer Jim Henrie and to star Disney Channel star David Henrie and Platinum Studios; "Mal Chance" with "24" executive producer Tony Krantz and Platinum Studios; an Untitled Animated Feature with Platinum Studios and Sony Pictures Animation; and "Final Orbit" with producer Gale Anne Hurd and Platinum Studios. In addition, Greenberg has negotiated several TV development and production deals including "Indestructible Man" with Fox21 and Platinum Studios.

Prior to starting The Greenberg Group, Randy was the Head of/Senior Vice President, International Theatrical Distribution and Marketing for Universal Pictures from April 2001 to April 2004, giving him responsibilities over international theatrical greenlight and acquisitions plus international marketing and distribution including creative, media, publicity, promotions, new media, research, prints, duplication, dubbing and subtitling. He coordinated the execution of these campaigns on a day-to-day basis with United International Pictures (UIP), the joint venture marketing and distribution arm for Universal Pictures and Paramount Pictures, and served on the UIP board of directors.

During his tenure at Universal, Greenberg strategized and spear-headed the international theatrical division to over $2.7 Billion at the international box office — $1 billion at the international box office in 2001 (only the 2nd time Universal had reached the $1B milestone and Universal's 2nd biggest international box office total ever). And in 2003, Greenberg's division produced six (6) $100M+ international releases (breaking a company record and tying an industry record) and produced Universal's 3rd biggest international box office total ever ($931+M).

Greenberg was involved with the record-breaking overseas releases of such films as The Mummy Returns ($233+ million), Jurassic Park III ($187+ million), American Pie 2 ($120+ million), The Fast and the Furious ($63+ million), The Bourne Identity ($97+ million), Red Dragon ($120+ million), 8 Mile ($125+ million), The Hulk ($110+ million), 2Fast 2Furious ($107+ million), American Pie: The Wedding ($125+ million), and Intolerable Cruelty ($88+ million).

From 1995 to 2000, Greenberg served for five years as Vice President, International Theatrical Marketing for Metro-Goldwyn-Mayer (MGM), where he worked on and strategized campaigns for such films as The World Is Not Enough, The Thomas Crown Affair, Stigmata, Tomorrow Never Dies, Ulee's Gold, The Birdcage, GoldenEye, Get Shorty and Rob Roy.

Before joining MGM, he worked as a senior account executive/publicist in the Los Angeles office of Dennis Davidson Associates (DDA) for 6 years, handling international publicity for such clients as Carolco, Cinergi, Miramax, Polygram, 20th Century Fox, Morgan Creek and Village Roadshow and working on such films as StarGate, Mr. Holland's Opus, Pulp Fiction, Reservoir Dogs, Terminator 2: Judgment Day, Basic Instinct, Cliffhanger, The Last of the Mohicans, Robin Hood: Prince of Thieves, Total Recall, and Field of Dreams.

Greenberg began his career in October 1988 working for Edwards Cinemas as the assistant manager of the Woodbridge Theatre in Irvine, California, after receiving his Bachelor's degree in Marketing and Finance in June 1988 from the University of Denver.